Creating a Community

How many times do you think the average American refreshes their newsfeed? The answer is amazing.

Now think of all the times you refresh yours and use that time to mindlessly scroll through social media. Instead, use some of that time to comment, like, share, and engage with others! Think about how you’d like others to react to what you are posting and sharing and return the favor! Time spent engaging will pay off in the long run by allowing you to take those relationships offline and bonus – people are more likely to discover you when they are clicking through comments and scrolling as well. Win, win. 

The golden rule of social media - treat others as you would want to be treated. Encourage them, be excited for them and remember that we rise by lifting others.

If you have a niche business or a broad following, consider creating a Facebook group where others with similar interests can join to find support and guidance from their peers. Your Facebook group will soon become it's own community guiding the group on their own, but to start you can post questions, tips, or something you are looking for guidance on yourself. This is a place where you can be open and honest with others and your group will appreciate that. But, be careful not to share customer names or get too specific. You wouldn't want someone in your local area to be able to decifer who or what specific situation you are referencing in case it would involve them or a family member. It is wise to keep names and locations out of the discussion.

When it becomes more popular, you can simply pop in to comment and offer support. Soon you will be seen as the expert in the industry! Jenna Kutcher, a marketing guru who hosts the Goal Digger podcast, has created a group on Facebook just for her followers where she does exactly what I've described above. Maybe you are looking for other creative entrepreneurs or just other entrepreneurs in general who you can seek guidance and share you knowledge with. This may not be for everyone, but if you are passionate about your work and industry or just helping others, I suggest you give it a whirl!