WELCOME TO THE
How many times do you think the average American refreshes their newsfeed? The answer is amazing.
Now think of all the times you refresh yours and use that time to mindlessly scroll through social media. Instead, use some of that time to comment, like, share, and engage with others! Think about how you’d like others to react to what you are posting and sharing and return the favor! Time spent engaging will pay off in the long run by allowing you to take those relationships offline and bonus – people are more likely to discover you when they are clicking through comments and scrolling as well. Win, win.
The golden rule of social media - treat others as you would want to be treated. Encourage them, be excited for them and remember that we rise by lifting others.
If you have a niche business or a broad following, consider creating a Facebook group where others with similar interests can join to find support and guidance from their peers. Your Facebook group will soon become it's own community guiding the group on their own, but to start you can post questions, tips, or something you are looking for guidance on yourself. This is a place where you can be open and honest with others and your group will appreciate that. But, be careful not to share customer names or get too specific. You wouldn't want someone in your local area to be able to decifer who or what specific situation you are referencing in case it would involve them or a family member. It is wise to keep names and locations out of the discussion.
When it becomes more popular, you can simply pop in to comment and offer support. Soon you will be seen as the expert in the industry! Jenna Kutcher, a marketing guru who hosts the Goal Digger podcast, has created a group on Facebook just for her followers where she does exactly what I've described above. Maybe you are looking for other creative entrepreneurs or just other entrepreneurs in general who you can seek guidance and share you knowledge with. This may not be for everyone, but if you are passionate about your work and industry or just helping others, I suggest you give it a whirl!
There are a few basics to understand before getting started. These might be obvious to some, but to others who are just starting out these are very important.
First, you’ll need to have a personal Facebook page/account. Having a personal account will allow you to create a business page for your company. A business page will allow you to grant other employees access to make posts and respond to comments and messages. It will also allow you to create advertisements, analyze traffic to your page, and much more.
Once you are set up with your account you are ready to start posting and engaging with others! Here are few things you’ll want to keep in mind when posting:
Use High Quality Photos
Every business owner knows marketing is something we all need, but many get overwhelmed at the thought of how and what to do or budgeting for it. Spark Marketing is here to help rid you of that overwhelm. Here are our top 7 favorite ways to market for FREE. Yup, that’s right, free!
There are so many areas where you can produce and share content; social media, newsletters, email blasts, and blog posts are a just a few of these places. It doesn’t matter if you are doing one of these things or all of them staying organized is key.
This is where your content calendar comes in.
What is a content calendar you ask? This can be anything used to schedule, plan or organize your content thoughts. A content calendar will tell you what to say, when to say it, and where to say it.
Creating a content calendar does not have to be hard. Keep it simple! We’ve found the easiest way to start is by using a calendar straight from Word or Excel. These calendars will allow you to download a calendar and fill the dates with your ideas as necessary. The best part is that your month is laid out for you to see all at once and if something isn’t working you can move things around with just a few clicks! If you already use a calendar for your business it may
Don’t feel overwhelmed. To continue with our “keep it simple” theme, start with major things that are coming up or that you know you want to talk about. Think of things like holidays, upcoming sales or specials, workshops or classes you are putting on, and events you are going to be at where people can visit you.
Next, think of who you are delivering these messages to – your audience. Think of things they would want to know or questions they may have for you and give them answers! If you are having a hard time coming up with questions they may have you can ask them by creating a poll on your Facebook or Instagram page! Questions like, “What is your biggest struggle with ____?” or “If you could ask us anything about _____. What would it be?”
An example of what a weekly content calendar might look like would be:
Monday: Write three social media posts and schedule them throughout the week. Post one today.
Tuesday: Get on Facebook or Instagram live and talk about our upcoming event/sale/news.
Wednesday: Post on social media updated hours for holiday (4th of July.)
Thursday: Write your newsletter and have it ready to go out to your clients/subcribers.
Friday: Create and send an email blast about our upcoming sale/workshop.
Saturday: Rest! Your posts are scheduled!
Sunday: Rest and prepare for the upcoming week!
Or, if you are someone who likes to carve out a chunk of time you may want to crank out your content calendar for the month!
Are you having trouble coming up with content? Here a just a few ideas to get you rolling:
A few more things to think about when creating your content calendar.
Your content calendar should tell you when, what, and where to publish. If you are going to be starting any type of event, workshop, sale, or service program, your content calendar should be laid out to tell you when to begin any promotion for that as well. Think of you content calendar as your play book. It will give you a solid plan of action and leave you feel well organized and put together.
If you are planning some type of event or promotion, you will want to stretch your content calendar out over the course of about 8-12 weeks at a time instead of one week or one month. If that feels overwhelming to you, start small and work your way up. Remember, you can always rearrange as needed!
That’s it! You are ready to rock your first content calendar! Plan to block off about 3 hours to write your first calendar if you are planning for 8-12 weeks. Otherwise if you plan to start with a week or a month at a time you should be able to pound that out much quicker!