Small Business Saturday Marketing Ideas

Small Business Saturday is just around the corner. And that means it’s time for you to start thinking about how you can make your business stand out! There are tons of opportunities for unique marketing efforts throughout the holiday season but here are a few to help get you started!

1. Put Up Signage
This is one of the quickest and easiest ways to show your customers that you're taking part in Small Business Saturday! American Express even has a website that allows you to create customized marketing materials. Linked here!
​2. Promote a Special Holiday Deal or Bundle
You know shoppers are looking for the best possible deals - especially this time of year!
3. Have a Raffle
Special promotions and activities like this are a great way to increase traffic and get customers involved.
4: Partner with Other Businesses
Small Business Saturday shoppers are likely out specifically to support their local businesses, so it can be beneficial to team up with other local businesses to offer special packages, promotions, or prize baskets. It's a win-win for everyone involved!
5. Share Your Business's Story
Customers often love the idea that they are supporting a local, independent, or family business. Sharing your story with them via signage, your website, or social media, can make them feel more connected to you and your brand.
6. Use Relevant Hashtags
Use the #ShopSmall, #SmallBizSat, and #SmallBusinessSaturday hashtags to alert customers that you are taking part in Small Business Saturday. You can also create your own hashtag that's specific to your business so customers can share their experiences.
7. Create a Facebook Event
Encourage your social media followers to visit you by inviting them to your Facebook event page.
8. Share Photos on Social Media
Share photos throughout the day on platforms like Facebook and Instagram to encourage more followers to come shop! 
9. Offer Refreshments and/or In-Store Entertainment
Create a fun experience for visitors by offering refreshments, snacks, or event some entertainment like a local musician to make this a special experience for shoppers.
10. Bring in Special Guests
Bringing in holiday characters like Santa or local artists that are relevant to your business is a great way to attract families and new customers.
11. Create a Photo Opportunity
Creating something like a photo booth are designated photo area will make customers more likely to share about their experience on social media!
12. Encourage Social Sharing
You can encourage people to share about their experience at your business or write a review on your Facebook page by offering a special discount for those who share. You could also do this in exchange for them subscribing to your email list!
Offer free gifts or services with purchase: Offering things like a small, festive gift with purchase or free gift wrapping can be a simple way to make your customer's shopping experience more enjoyable.
13. Create a Gift Guide
Share information about products or services you have available. Shoppers are always looking for fresh gift ideas!