The Beginner's Guide to Facebook Analytics

Facebook is a wonderful way to market your business - but, how do you know if it's working or who is seeing your posts?

Facebook's Insights Tab is a great place to start, but it can be a little overwhelming to look at. I'll guide you through some Insight basics to help get you started and on your way to seeing results!

What is the Insight Tab?
This tab will allow you to gain more information about your followers and people who are interacting with or seeing your page/posts. For example, you can see the number of people who like your page, page views, post reach, etc. You can click into each one of these for more information. Keep in mind that you can edit the dates in the top right corner if you’d like to see a different date range.

Once you are in the Insights Tab you will see an overview of your page's performance for the last week. You will also see several options along the left side or you can click on any of the sections in the overview to learn more. Some of the most common stats you'll want to keep an eye on are Page Views, Page Likes, Post Reach, Post Engagement, and your Responsiveness. If you are a product based business who sells through Facebook, you can also see the number of orders received and your earnings for that time frame. 

Should we dive a little deeper? Below we'll take a look into some of the tabs on the left hand side of your screen.

Likes: Click the "Likes" tab in the left column and then set your date range at the top of the page. I usually like to look at this on a monthly basis, but do what works for you! You will then see your number of total page likes followed by net likes. The Net Likes graph will show you your number of unlikes, organic likes, and paid likes. Paid likes are counted as paid when they occur within 1 day of viewing an ad of yours or within 28 days after clicking your ad.
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Reach: This tab will show you the amount of people your post is reaching and on what date. You can see organic reach as well as paid reach. Paid reach would include anyone reached as a result of an ad or boosted post.

​Posts: This tab gives you a lot of information about what day and time your fans are online. This is should teach you when you should be posting so more of your fans see it! It will also give you a full list of your posts along with reach and engagement information. 

People: Maybe I'm just creepy, but I love looking at this tab! It gives you insight to the demographics of your audience. You can see the percentage of male vs female, age ranges, and even city and country information! I bet you didn't know you had fans in Australia?!

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